Our Story
The Urbanza Story
Every story begins with an idea.
Urbanza began with a simple thought — what if everyday products could make urban life a little more beautiful, meaningful and enjoyable?
Life in a city is made up of countless little moments. A morning that begins with a cup of tea. A conversation that lasts longer than expected. A film that stays with you long after the credits roll. A pause in the middle of a busy day.
Urbanza was created to become a part of those moments.
The vision was never limited to creating a single product. It was to build a brand that could grow with the modern urban family — bringing thoughtfully created products into everyday life and, over time, becoming a familiar name in households.
Why Urbanza?
The name Urbanza reflects that very vision.
It represents an idea of contemporary urban living — products that fit naturally into the lives of modern families while adding something special to the everyday.
The ambition is simple: to create products that influence urban life, make it more beautiful, and eventually become a name that families know and trust.
And every big journey needs a beginning.
For Urbanza, that beginning came with tea.
A love affair with tea
Tea was not chosen simply because it was a popular product.
It was chosen because there was already a deep personal connection with it.
Sourav Chakraborty, the person behind Urbanza, has always had a genuine love for tea — its aroma, its character, its many varieties and, perhaps most importantly, the moments that happen around a cup of tea.
Over the years, that love naturally turned into curiosity. He explored different varieties of tea and acquired knowledge about what makes each one different — its origin, character, flavour and experience.
And somewhere along the way, an idea began to take shape.
What if this love for tea could become the first story Urbanza tells?
That is where CineTea was born.
Every day brings a new scene. Some are joyful, some emotional, some unexpected. Some make us laugh, some make us pause, and some become memories we carry with us.
And what better companion could there be for those scenes than a good cup of tea?
That thought gave birth to the name CineTea.
Cinema + Tea.
A name that brings together two passions and one belief:
Life is a Cinema. Enjoy Every Scene with a Cup of CineTea.
When Cinema met Tea
There are two things Sourav has always loved deeply: cinema and tea.
His journey with cinema has taken many forms. He is the Festival Chairman of the International Kolkata Short Film Festival, the founder of ShortFlicks Entertainment, and a passionate film activist. Cinema has been more than an industry or profession for him — it has been a way of looking at life.
And then there is tea.
Two seemingly different passions. One shared philosophy.
Life is a Cinema.
The journey behind the cup
CineTea may be the first product story of Urbanza, but it is also a reflection of the journey that led to it.
Sourav's entrepreneurial journey has moved through different worlds — from building businesses to technology and digital ventures, from creating platforms and experiences to becoming the Festival Chairman of the International Kolkata Short Film Festival and founding ShortFlicks Entertainment.
As an entrepreneur, he has always been drawn to ideas that create experiences and connect with people.
His association with Prismhub Online Solutions Pvt. Ltd., his role as Chief Advisor of Eventizer, his work with ShortFlicks Entertainment, and his journey in the world of cinema and events have all been different chapters of that larger entrepreneurial story.
Urbanza is the next chapter.
And CineTea is where that chapter begins.
More than tea. A way of seeing life.
CineTea is not simply about drinking tea.
It is about enjoying the scene.
The first cup in the morning. The conversation with a friend. The quiet moment after a long day. The film you watch alone. The story you share with someone. The unexpected moments that make life memorable.
Because just like cinema, tea has the ability to make us stop for a moment and experience what is happening around us.
Urbanza wants to create more products that become part of those everyday experiences — products designed for contemporary life, but created with thought, passion and purpose.
And this is only the beginning.
Urbanza is the vision. CineTea is the first scene. And the story has just begun.
Urbanza: The Taste of Urban Life
CineTea: Cut. Sip. Repeat.